Valley View Ventures

Discovering Higher Visibility and Better Value from Independent IT Industry Analysts

Fred Abbott & Linda Ziffrin
FALL 2008

Why is business growing at V3 when other analyst groups struggle?

Experienced, high visibility industry analysts find forming their own firm 3 to 5 times more lucrative than remaining an employee of a traditional firm. Their clients discover excellent value in competitively priced services from independent firms managed by an assortment of talented and experienced industry analysts... the same analysts quoted daily in leading business media outlets like CNN, The Wall Street Journal, etc.

Visibility and Influence

According to Google News Alerts, between June15 and July 14, 2008 V3 analyst clients were quoted over 1,250 times in over 221 top media outlets from print to video. Leading V3 analyst clients and thoughtleaders appeared exponentially more frequently than their colleagues at traditional analyst firms. Don't believe us? Check it out. Rob Enderle, Roger Kay, Charles King and Altimeter Group consistently score significantly higher in media visibility than any other analysts in their space.

If you want to make sure that your messages make sense to key decisions makers, please contact us.

For more about our views on how media visibility impacts IT industry analysis please read: New Opportunities for IT Industry Analysts.

VALUE

Out from under bureaucratic overhead and confining stove-piped technology coverage, independent IT analysts offer greater access and deeper insight. By outsourcing client relationship management to V3, V3 analyst clients are free to focus on industry analysis. And as a result, V3 can provide "one stop shopping" for large clients while offering the unique value found only from smaller industry analyst firms.

The arrangement works so well for both clients and analysts that clients frequently refer analysts to V3 for representation.

Analysts represented by V3 offer:

Innovative, market-driven products that positively impact revenue & reduce costs
Practical input delivered in a productive manner
Actionable market insight derived from survey research and other primary quantitative research
The ease of working with a seasoned team

Click here for more information about V3 and our clients.

Please visit www.valleyviewventures.com often. We look forward to serving your needs.